Public Relations

Since very young, my professional career has revolved around Communication, Events Organisation and Public Relations.

At Sonae Sierra in Portugal I found my greatest professional challenge in this area, as head of Public Relations. I can even say that it was my biggest "school" in professional terms.
As a PR specialist, my main role is to create and maintain a positive public image for the individuals, groups, or organisations that I represent.

As communication professionals, we draft press releases and develop event programmes and PR campaigns in order to shape the public perception of the entity we work for. Our primary goal is to enhance the reputation of each company's work and business objectives.